Google Website Optimizer

Хороший способ улучшить восприятие вашего сайта – провести так называемое A/B тестирование, когда сравнивается 2 разных содержания одной и той же страницы и оценивается конверсия по данному содержанию.

Более высокую эффективность можно получить проведя тестирование с несколькими вариациями содержания.

Такой инструмент предлагает Google: Google Website Optimizer. Все что вам нужно сделать – предоставить несколько вариантов контента для какого-либо элемента страницы и наблюдать за отчетами по каждому варианту содержания.

Google Website Optimizer абсолютно бесплатен.

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